Archive for the ‘Social Networking’ Category

Zodal Develops Anika Odyssey Game for Trickysheep Publishing

Tuesday, November 20th, 2007

anika-odyssey-card3

Today New Zealand game publisher Trickysheep Publishing released Zodal’s latest adventure game called “Anika’s Odyssey – Land of the Taniwha”.

Anika’s Odyssey is a magical adventure deep into a lush and enchanted land. Be Anika Greenfield and break through reality, to enter a mystical world inspired by Aotearoa, New Zealand. Throughout the adventure, Anika meets wild and curious creatures and exotic Taniwha spirits (New Zealand Maori word for spirits, pronounced ‘tah-nee-fah’) that inhabit this wondrous wilderness.

The game is an enchanting point and click adventure puzzle game, full of a myriad of surprises and charm. Help Anika Greenfield explore her colorful landscape as she searches to reclaim her beloved friend.

Anikas Odyssey is a free web game and was released on the internet today and launched through the USA Game portal Kongregate, “the YouTube of Online Gaming”. Kongregate a gaming and social networking website allows its members to chat while playing games and post comments about the games while bookmarking their favorites and rating the digital content.

In the first day alone the Anikas Odyssey – Land of the Taniwha has been played over 10,000 times, and fans are already demanding a sequel, with comments of praise and adoration being continually posted, such as this comment from a community member “superb game play, spot-on sound effects, nice puzzles, and much more make this an excellent game!”

As the game publisher Trickysheep hold the IP rights to the Anika’s Odyssey franchise and plan to release a sequel and a mobile portable version of the game in the first quarter of 2008. It is likely that Zodal, New Zealand’s Leading Adobe Flash Game and Mobile Game Digital Development Studio, will again be the assigned Game Developer for the follow up project. Trickysheep are reviewing considerations for game sponsorship opportunities. If you are interested in exclusive rights to the sequel please contact partners@trickysheep.co.nz

From the official Anikia Odyssey webpage here – you can link to the social networking sites and keep up with the community activities of Anika Greenfield with beautifully designed Anika pages on Bebo, MySpace and Facebook. To join the Anika Odyssey community and receive information updates go here.

Chris & Kat Show on TVNZ ?

Thursday, November 1st, 2007

chris-and-kat-show

I was in Auckland the other week for TUANZ Award conference. It was a great chance to catch up with my sister, who I had not seen in ages. Kat is editing the News at TVNZ. I got the obligatory tour of the infamous rabbit warrens, where all the “technology action happens” and where New Zealand’s largest video wall lives. It was a great opportunity to briefly meet some of the very friendly and very talented team who help keep broadcast TV alive in this country, as well as a unique chance to practice some “clinical News-Laughter poses” on the official TVNZ news set, with Kat. Thank goodness, but I dont think our performance will make it to Air, YouTube or even Bebo.

However keep an eye out on Bebo for future TVNZ shows, as the mighty TVNZ looks to embrace ‘the brave new world’ and has partnerd with New Zealand’s largest website Bebo (I have not checked the stats about Bebo being New Zealand’s largest website, however that is what they state.)

At this stage their intended model is the standard advertising model. They now claim they will be able to provide advertisers access to a combined audience of over 1.5 million New Zealanders. Traditional shows they are planning to port into their Bebo strategy are TVNZ news and current affairs. Lets hope that this will pave the way for some new thinking for innovate new local shows directly focused on taking advantage of web2.0 and mobile delivery. The Gibson Group’s “My Story” is a good start. (…perhaps the Chris & Kat Show will get picked up after all ?)

Facebook Versus Myspace

Tuesday, July 10th, 2007

Facebook membership has exploded to more than 29 million active users, up one million users in just the past week and 5 million from six weeks ago. Facebook says it’s adding more than 150,000 members a day, up from its pace of 100,000 six weeks ago.

Founder Mark Zuckerberg of the Palo Alto based company has seen this huge spike since recently opening the site up from “only student access” combined with the “Web 2.0 style of opening up the site”, allowing software developers to build plug-in programs by the thousands for the site.

CTO Adam D’Angelo says their “far bigger rival MySpace has difficulty striking a balance between sharing personal data and not divulging “too much information.” Due to the more private nature of Facebook many Facebook users post their mobile phone numbers, political affiliations or changes in dating status, while retaining a feeling of better security than MySpace users.

Facebook is inherently not open the way the Web is open. Users share all kinds of information on the site they would never share on the Web, we get users to divulge more information because we protect users’ privacy.” However if you have checked out MySpace recently there is no shyness of many users there either…

A US academic, Danah Boyd, a PhD student at the School of Information Sciences at the University of California. Berkeley, who has been looking into the epistemology of social networking web sites, says there are very distinct class-based differences between users of MySpace and those that favour Facebook.

In a paper recently published Danah Boyd writes that Facebook users, “Tend to come from families who emphasise education and going to college. They are in honours classes, looking forward to the prom, and live in a world dictated by after school activities. They are primarily, but not exclusively, white.”

Meanwhile, she says, “MySpace has most of the kids who are socially ostracised at school because they are geeks, freaks, or queers. MySpace is home for Latino and Hispanic teens, immigrant teens and other kids who didn’t play into the dominant high school popularity paradigm”

It is interesting that the US government has banned their troops from using MySpace while still allowing them to use Facebook.

Greg Claymen – Vice President of Wireless Strategy and Operations for MTV “loves FaceBook” and infact is one of the few people who got me hooked on the site. He writes an exciting article here about why he prefers FaceBook to MySpace, and how not only the privacy of FaceBook is different from MySpace but the fact that FaceBook is not really just one community but rather millions of groups forming millions of communities ranging in size from extremely big to the very personal of one on one.

Sherry Turkle thinks the new generation being constantly connected to either their parents or friends via cell phones and social networking sites like MySpace and FaceBook is drastically transforming human psychology.

The “new Generation” or “social networking Generation” are being given the tools to only express themselves, constantly express their state with banal icons or limited to a one word drop down menu. They are not taking time to think during alone time, as they are never in fact alone.

Some also argue that the new SN Generation are constantly lonely as they miss alot of “real” human to human interaction. Of course the flip side of the coin is that the SN Generation are using Social Networks to create groups and organize new type of social reunions and that in fact they have plenty of social interaction, well as much as past generations anyway.

Sherry says “Our society tends toward a breathless techno-enthusiasm: We are more connected; we are global; we are more informed.” However “We communicate with quick instant messages, “check-in” cell calls and emoticon graphics. All of this are meant to quickly communicate a state. They are not meant to open a dialogue about complexity of feeling. The challenge for this generation is to think of sociality as more than the cyber-intimacy of sharing gossip and photographs and profiles. This is a paradoxical time. We have more information but take less time to think it through in its complexity. We’re connecting globally but talking parochially.”

There are many new social networking sites out there: Jawad Karim one of the original founders of YouTube lists the following sites on his YouTube video as Key Killer Apps leading into the new Social Networking ‘revolution’:

- live journal
- Founder: Brad Fitzpatrick

- hot or not
- Founder: James Hong

- wikipedia
- Founder: Jimmy

- friendster
- Founder: Johnathan Abram

- del.icio.us
- Founder: Joshua Schachter

- Flickr
- Founder: Caterina Fake & Stewart Butterfield.

Other newer mainstream social networking sites are:

- www.bebo.com
- Founder: Michael Birch

- www.weblogs.com
- Founder: Jason McCabe Calacanis

- www.siphs.com
- Founder:

- www.lightstalkers.org
- Founder:

- www.care2.com
- Founder: Randy Paynter

- www.librarything.com
- Founder: Tim Spalding

- www.mog.com
- Founder: David Hyman

- www.linkedin.com
- Founder: Konstantin Guericke & Reid Hoffm

- www.jaiku.com
- Founder: Engeström &

- www.numpa.nl
- Founder: Yellow Mind

- www.twitter.com
- Founder: Ev Williams & Biz Stone

- www.pownce.com
- Founder: Diggs Co Founder Kevin Rose

and there are probably many more…

UK's Biggest Social Networking Site Sign iTunes & Kate Modern

Monday, June 25th, 2007

kate_modern

Bebo is the UK’s biggest social networking site, of a similar vein to the well known MySpace, owned by Rupert Murdoch’s News Corp.

Currently with 8.8 million users in the UK and Ireland, Bebo has signed a deal with Apple iTunes enabling their users to download iTunes music files right from the Bands profile pages within the social networking site. Bebo, which is actually based in San Francisco has over 500,000 registered musicians on their site, and they plan to shake up the paradigm by offering promotional ‘Free Single Saturday’ to promote the new service.

Bebo is backed by Benchmark Capital Europe, who also heavily backed the virtual world “Second Life” through the USA division of Beachmark Capital. (Bill Gurley is my favorite ‘Benchmarker’) Bebo are exploring dynamic revenue expansion techniques by diversifying from traditional Web and Broadcasting models, such as the ‘CPM model’, says Joanna Shields, who was recently made President International of Bebo, after leaving her role of Managing Director of Strategic Partnerships for Google Europe. Bebo is experimenting with new ways of incorporating TV series right into its social networking site, in a new style that complements these modern landscapes where the users hang out for endless hours effectively living a digital lifestyle.

Lonely girl 15 caused huge controversies on YouTube when it was first released. A new Zealander Jessica Rose, playing a lonely girl named Bree caused huge speculations as to the whether her video posts were “real” or part of some sort of video marketing ploy. Eventually after much hype and delima it was tracked down to a professional filmed set of Webisodes produced by the famous Hollywood powerhouse talent agency, Creative Artists Agency (CAA). The original “Lonelygirl15″ has garnered well more than 50 million hits.

Bebo have now approached the makers of Lonely Girl 15 to produce a new Social Networking “television” series especially for the digital lifestyle site – called Kate Modern. The show will be totally specific to the UK and the UK audience. Bebo users will be able to make friends with the stars, view the photos that the characters upload, and get to meet them in real locations, which will all be published via the social networking site; and of course download the constantly updated videos to keep on top of what Kate Modern is up to in the UK.

Joanna Shields says: “There is a true revolution of personal expression underway. Social networks provide a unique platform for people to connect with others anywhere in the world in new and innovative ways. Bebo is at the forefront of this phenomenon and has tremendous potential to connect its massive user base with media companies, brands and artists worldwide.

Alot of the advertising, marketing, subscription and revenue concepts that Bebo are developing are untested – and really push the bounds in a convergence of Traditional Internet and Traditional Broadcasting ways of thinking, to deliver new digital content and develop new revenue models around that content. The question remains as to how successful these untested models will be – and also to when will Australia and New Zealand develop their own localized versions of this new Social Lifestyle Infrastructure. If you know of anything that comes close, please post a comment.